And then there's Fred's Beef Cubes. Fred has an old truck, it's not even a car really and he kind of tinkered it together himself. He really wants to win because he needs the winning pot BUT his vehicle is not up for the challenge, not even slightly. So he's got an ace up his sleeve in the form of an Ad. The racetrack owner is going to have a towtruck pull his "car" through the race for him. Since the towtruck is owned by the track, it's guaranteed he'll make it to #1. All he needs to do is pay the owner a bunch of cash behind the scenes to make it happen. And depending on how dense the competition and how many contestants there are - the more he has to pay to win. Alright we get it...
The jig is up. The race is rigged. Whomever pays the towtruck gets first place. And all the audience knows this but no one really says anything about it because they all see the little, "Ad" sticker on Fred's truck. Fred gets to the end but only if he pays. And he wins some of the pot. Maybe not a lot, maybe not even some, but he has a better chance than he did with his decrepit vehicle.
Ryan's car as we mentioned previously is incredible. Everyone who sees his car is so impressed, they practically cry. Just picture all of that weeping from the bleachers. Such emotion. Such magnificence.
Ryan's engine purrs and speeds smoothly down the track (page loading speeds and server performance), brakes on a dime (perfectly functioning forms and content), sleek leather seats (gorgeous UI / web design) and exterior that captures the entire audience (rich content and meta code), a steering wheel and tires that turn like slicing through butter (perfectly navigating incoming and outgoing links without breaks or stutters)... this car is a BEAUTY!
In order for the SEO car to even be qualified for the race - it obviously has to be a vehicle in TIP TOP SHAPE. After all, it's not going to be pulled by the towtruck, it has to get to the finish line on it's own. But for the Ads car, it doesn't matter if it can even run because it always gets to the top and we all know how.
The Ad vehicle can literally be a broken piece of garbage without an axle and no rear view mirrors or gas and still... be towed to the finish line. It's not getting to the top with it's own engine or merit. It's buying it's way to the top. Being pulled, ferried... CARRIED.
Are Ads bad? Nah. They're fine! Well, they're not great... Who's making all that money?