Top Blog Writing Tips
1. Write Engaging Content
While your posts should be SEO-friendly, they also need to be enjoyable. Keep readers engaged by writing about interesting, on-topic issues. Search engines look at how long people spend on your posts and longer Time on Page stats means bonus points with Google!
2. Make Posts Readable
Grab people’s attention with headings, sub-headings, bullet points, lists and short paragraphs. These will make your posts super-readable and easy to scan—especially for readers on mobile devices. Break up your content and try to avoid chunks of text that are more than 3-4 sentences long.
3. Target Niche Keywords
Pick specific keywords for each blog post and sprinkle them in your content, as well as in the post’s unique meta tags and excerpt. (It’s super easy to modify these in the Advanced SEO settings of the Wix Blog!) Add the keywords in naturally and avoid overstuffing them.
4. Use Tags and Categories
Tags and categories help organize your posts so readers can easily browse your content and find the articles that interest them the most. Use tags to group posts according to specific terms (micro-level) and use categories to divide your blog into broader terms (macro-level). Tag examples: summer styles, hair routines, budget shopping Category examples: inspiration, beauty, outfits
5. Add Links:
Include lots of hyperlinks to other pages and posts on your website. These links keep readers on your website longer and give them opportunities to gain knowledge about the specific topics that interest them. Plus, they help Google easily understand your content.
Quick SEO Wins for Your Blog
Aim for at least 300-700 words per post. Once a month, write one that’s 1000+ words.Add a comments section and social share buttons to your blog.Write keyword-rich alt text for all your images.Finish every post with a call to action that encourages readers to do something, whether it’s read another blog post, add a comment or email you via your contact page.Write an SEO-friendly URL. It’s one of the first things that Google looks at so your URL should clearly describes your post and include at least one keyword. (e.g. www.myamazing.site.com/2017-fashion).
Always Be Posting
And now, for an unconventional piece of advice: Your blog doesn’t need to be perfect.
While you want your posts to be proofread and spellchecked before you publish them, don’t let an obsession with details prevent you from getting them out the door. This is the biggest blocker that stops people from blogging on a regular basis. Publishing three 95% ready posts is more valuable than not publishing anything. Keep this in mind as you write your blog.
Start blogging today! Ask me how!