By now, you’re prob ably convinced that you need to spend some time creating high quality, fresh content for your website. But you may be wondering how to do it. Fear not! Here are some ideas to get your creative juices flowing. Pick your favorites, make a note in your calendar and start writing! Start a Blog. We have an entire chapter on blogging, so we won’t go into the details here. Suffice it to say that blogs are one of the best ways to create great content and give your SEO a boost. Remember that not every blog post needs to be a 500 word opus. You can publish guest posts, showcase images or offer a brief tip of the week.Highlight New Products, Features or Sales. Add a page to your site that highlights new releases, new features or seasonal sales. Then, make sure to keep it updated on a regular basis. Add a News or Events Page. Update it each week or month with the latest information about your business.Share Stories. People love stories. Dedicate one page of your site to displaying customer profiles, success stories or behind-the-scenes tidbits from your office. Every month or two, you can add a new story to the page. Embrace FAQs. An FAQ page is the perfect place to provide customers with the information they are looking for. If you receive a new question from one customer, chances are that someone else is wondering the same thing. Aim to add a new FAQ to your website every few months. Create a Tips PageAs an alternative to an FAQ page, you can add a Tips page to your site. Use it to offer advice about how to best take advantage of your products or services.Leverage Testimonials. You don’t need to tell people how awesome your business is. It’s far more convincing if your customers do it for you! Each time you have a satisfied customer, take the time to ask for a testimonial. Then — with her permission — post it on your website and social media profiles. Social Media FeedIn addition to having fresh content on your site, you want to share updates on social media sites. Take the time to post regularly on at least one or two social sites. Each time you add new content on your website or blog, be sure to write about it on your social profiles as well. Capitalize on Trends and Current Events. Whether you’re a hotel manager or the owner of a tattoo shop, you want to stay on top of trends in your field. Read what others in your industry are writing about. Follow competitors on Instagram or check out Google Trends. See what’s hot in your industry and then use it as inspiration for your next blog post or Tweet. Want more ideas? Check out this Wix blog.

Writing lots of content won’t heed results over night. Using great content as a way to rank will take persistency, time and patience. But in the end, you’ll see why every SEO says that “Content is King.” Create a content plan that is realistic but consistent and stick with it. Never shirk on quality! Write content that users genuinely need and will find useful and interesting. If users like it, in time, search engines will, too!

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