Another reason that content is important is because of keywords. Remember those? They’re those 3-5 word phrases that people type into Google when looking for a website like yours. And they’re the heart and soul of SEO. Search engines looks for these phrases to understand your site and match it with relevant users. That’s why it’s a great idea to use them throughout your website.
But you may have heard that it’s not a good idea to stuff too many keywords onto one page — it’s true! And here’s yet another reason why creating lots of content is so great for your SEO: the more content you write, the more you will be able to use your keywords naturally and help Google understand what your website is about.
The Importance of Fresh Content
With content, abundance is important, but so is staying fresh. Search engines look for websites that are regularly updated. They assume (with good reason) that these sites are more likely to have relevant, helpful information for searchers. A website that hasn’t been touched in five years is far less likely to have the best answer for a user’s query.
Get Indexed More Often
An added bonus of fresh content is that the more often you update your content, the more frequently Google will send their bots over to scan and index your site. Frequent blogging also helps you get indexed more often. Each time you add a new blog entry, you are creating a new page on your site for search engines to scan and index. Without getting too technical, the bottom line is this: more indexed pages are good for SEO.
Keep Your Followers Informed
Fresh content is good for your readers and fans, too. Stay on top of trends in your niche and your customers will begin to recognize your site as the “it” place for relevant, up-to-date information. In this way, updating your content helps you appear more professional and knowledgeable. You can also use your content to let customers know the latest news from your business. Keep them in the loop. Give them opportunities to buy new products or sale items. Use great content to communicate with past and present customers and build a loyal fanbase.
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I've been programming, designing, writing and publishing professionally online since 1995. I've worn many hats throughout my life, but the common core of my career has always been media. Besides theportfolio you see on TNW Creations, my internet presence has been substantial for over 2 decades. In 1995, while still in college, I founded TNW Creations and became part of the grassroots development for teaching the Lakhota language online. By 2004, my bilingual work was listed on many sites, including National Geographic , Encarta and Touchstone Pictures Hidalgo. When I'm not developing and writing, you'll find me managing MagicStoryLand.Com, creating kid-friendly game & video content, investigating and initating hostile website takedowns, posting salty articles about cyber threats, moderating UnifyLife.Org and enjoying my community, church & family.