Quality content is important for both visitors and search engines. For your human audience, your content should provide details about you, your business, your services and your products. Ideally, it should answer any and every question they might have. The better your content is, the longer visitors will stay on your site, the more pages they’ll visit and the more likely they will be to become a fan of your business or website.
As for search engines, they use your content to understand what your website is about and who you are targeting. This information helps them know when to display your website in a SERP and send more clients your way.