Fresh Content: The Key to SEO

There is no magic formula to land your site a top spot on Google. Even an unlimited budget and the world’s best SEO experts can’t guarantee a business the coveted top spot on a results page (officially called a “SERP”). SEO is a long game; ranking high takes hard work over an extended period of time. Keep at it, however, and you will see a difference — especially if you invest in creating great content.

There’s no way around it: content is key to climbing the ranks of search engines and staying on top. If you want to bring more people to your website through Google, creating fresh, quality content is a must. In this article, we will take a look at why content is so important. Then, we’ll offer some tips and ideas about how to create content for your business.

Why Content Matters for SEO

People around the world use Google to find information and get answers to their questions or “queries.” When choosing which websites to display on a SERP, Google looks for the sites that are most likely to answer the searcher’s question. If you want your site to show up in results, you need content that BEST answers the questions your customers are asking. 

How Can You Do This?

When deciding what content to include in your website, try to think like your customers. Imagine what information they might be seeking online and what queries they would type into Google. Then write articles, blogs and website content that provides this information. Your website has the best shot of showing up high if you regularly create content that is relevant to your industry and interesting to your clientbase.

Content for Humans and Bots Alike

Quality content is important for both visitors and search engines. For your human audience, your content should provide details about you, your business, your services and your products. Ideally, it should answer any and every question they might have. The better your content is, the longer visitors will stay on your site, the more pages they’ll visit and the more likely they will be to become a fan of your business or website.

As for search engines, they use your content to understand what your website is about and who you are targeting. This information helps them know when to display your website in a SERP and send more clients your way. 

Conclusion