There is no one answer to this question and it varies greatly between industries. If you’re a New York City-based wedding photographer, you’re in a highly competitive market where it is super-tough to rank high in searches. For this kind of market, you’ll need lots of content, updated daily, to be a major player. Even then, it will be tough to reach the first page. If you have the same job in rural Kentucky, however, a monthly blog might be all you need.
Set a Content Goal You Can Keep
A good rule of thumb is to create as much content as possible, without sacrificing on quality. But we realize, of course, that you’ve got a business to run. Set realistic goals. Can you blog once a week or do you know deep down that once a month is more like it? How often can you post on Facebook or Twitter? A few times a day is ideal, but twice a week might be more your style. If you set goals you can actually keep, you are far more likely to stick with them in the long term. So before you decide how often you’re going to update your website and social profiles, ask yourself honestly what you think is possible.
Quantity, Check. Freshness, Check. But What About Quality?
We’ve talked a lot about the importance of quantity. Now a few words about the quality of the content you produce. Think of it this way: your content should help to boost your reputation. The articles you write and the pictures you post should showcase you and your business as professional and knowledgeable. Poorly written content filled with typos sends the message to readers that you’re sloppy, unreliable and don’t pay attention to details. If your content is nothing but fluff, visitors won’t stick around to read it, and they certainly won’t come back for more.
On the other hand, good content is what can give you the edge over your competitors. It’s what builds loyal fans and helps show potential clients that you’re professional and knowledgeable. While your articles don’t need to be Pulitzer-worthy, they must add value for your target audience. Answer their questions, go into depth and put your expertise on display. Remember that Google is always looking to display the websites that are most likely to answer a searcher’s query. If your content is well-written, it’s most likely to fit the bill. Finally, take the time to spell check and proofread each new piece of content before you post it live.
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I've been programming, designing, writing and publishing professionally online since 1995. I've worn many hats throughout my life, but the common core of my career has always been media. Besides theportfolio you see on TNW Creations, my internet presence has been substantial for over 2 decades. In 1995, while still in college, I founded TNW Creations and became part of the grassroots development for teaching the Lakhota language online. By 2004, my bilingual work was listed on many sites, including National Geographic , Encarta and Touchstone Pictures Hidalgo. When I'm not developing and writing, you'll find me managing MagicStoryLand.Com, creating kid-friendly game & video content, investigating and initating hostile website takedowns, posting salty articles about cyber threats, moderating UnifyLife.Org and enjoying my community, church & family.