We’ve talked a lot about the importance of quantity. Now a few words about the quality of the content you produce. Think of it this way: your content should help to boost your reputation. The articles you write and the pictures you post should showcase you and your business as professional and knowledgeable. Poorly written content filled with typos sends the message to readers that you’re sloppy, unreliable and don’t pay attention to details. If your content is nothing but fluff, visitors won’t stick around to read it, and they certainly won’t come back for more.
On the other hand, good content is what can give you the edge over your competitors. It’s what builds loyal fans and helps show potential clients that you’re professional and knowledgeable. While your articles don’t need to be Pulitzer-worthy, they must add value for your target audience. Answer their questions, go into depth and put your expertise on display. Remember that Google is always looking to display the websites that are most likely to answer a searcher’s query. If your content is well-written, it’s most likely to fit the bill. Finally, take the time to spell check and proofread each new piece of content before you post it live.