So what about the argument from Facebook that businesses will be injured by stopping tracking and ultimately invasive advertising?
Businesses have been advertising since the first wandering produce seller. "Apples, shiny, red fresh apples!" Who knows when that really was. But my guess is about a generation or two after Adam and Eve when people started competing for progress, products and services.
If you ask me, we've been doing okay with our advertising techniques through the eons.
Facebook came along with the majority of businesses joining in late 2000's, most small businesses spend a lot of money on advertising and to my knowledge, absolutely NO ONE has become wealthy from Facebooks ads, except... well...