Simply put, HubSpot began as a Marketing Program in 2006. It's frequent and countless articles regarding SEO (search engine optimization) quickly became entangled in every search result you could imagine. Need help being found on Google? There's an article from HubSpot.
Want to manage your incoming Leads? Well, lookie there! An article from HubSpot.
Now since Covid wormed it's germy little way into our lives in early 2020, HubSpot has decided to join the website platform industry.... because why not? Everyone else has too. (looking at you, MailChimp)
I mean, Marketing was already their thing (they say Marketing, I say stalking, *cough, cough*) and websites ARE technically marketing!
What could go wrong? (let's not discuss that part today)