TNW Creations, LLC. Multimedia Publishing

Web Design & Development

Austin, Texas

How much should a website cost in 2020?

There are many options for a business website but each one comes with it's set of requirements and cost... follow along with me and by the end of this, you'll know which path is right for YOU

It's late at night, you've just spent an unbelievable amount of energy and time on your business, then stayed up late taking care of laundry, bills and maybe putting kids to bed. You're exhausted and you're finally winding down to watch some mind-numbing videos before you drift off to sleep.

 

Then the ad comes on. It knows you're a small business owner because of cookies tracking your activity.

"Build a free website!" the Wix ad states. Bright, shiny celebrities in full color, show you how easy it is to drag and drop and add, "in just seconds."

You perk up a little bit and click the ad. Within minutes, you're typing in your business information, location, phone number, etc. And then Wix gives you two options. Pick a template or let Wix ADI build it for you?

If you pick a template, you'll have access to the same hundred designs the entire world has. Your website could literally be duplicated in your town several dozen times or more.

If you pick the ADI, you'll discover a less than intelligent builder with HUGE blocky spaces and very little control over changes unless you switch to editor mode. Which... you don't have the time nor technical expertise for that.

 

Now it's 1am. You're tired. You've hit a standstill. You just discovered your new, "website" is kinda ugly. But you don't have any more time to work on it. Save, close it for now. You have to be up in just a few hours.

 

A few days or weeks (or months) go by, you decide to knuckle down and get this thing done. A few people have asked if you had a website and you had to sheepishly say no. So, you're determined. It's now or never. You're going to do this thing!

 

You're back into the website you built with Wix and you're trying to re-familiarize yourself with what you'd already completed. You wince a bit, because it really doesn't look like the other websites you've seen.

 

Let's face it. Even with the ADI, it looks like it should be on a website version of, "failed it."

 

So you drag and drop and try to improve it. Eventually you think it's, "good enough" and try to publish it to show your friends. That's when you see the pricing.

 

<sucks in a breath> What happened to free?! When you click the cheapest option, the website tells you it's $13. per month but only if you pay years in advance. Still, you've made it this far... so you input your credit card and hit publish.

Now you've shared your website with your friends. Everyone loves it! (or are they just being polite??) Your most opinionated friend who doesn't pull punches tells you they viewed your site on their phone and it looks like a daycare after a chocolate fueled toddler rampage.

Honey, bless your heart but....
 

Then your bossy friend (self proclaimed virtuoso of everything) goes on to tell you that Wix is the problem. After all, they used GoDaddy Web Builder for their hair salon and it looks amazing (to her, though you have your doubts). So maybe you should try that.

 

You kinda feel like you've already committed. You invested a lot of your free time on your Wix website and at least one month of hosting.... But you check out GoDaddy's options anyway. Maybe it's better like she said.

 

But GoDaddy doesn't show you much and it looks about the same as Wix. Except they list their pricing up front.

GoDaddy's business plan is a few bucks cheaper per month. You decide to try the free trial.

 

Another evening spent typing information into a web builder. This one takes longer, you finish it and you're still underwhelmed. It was more difficult. More frustrating. And the finished product looks EXACTLY THE SAME AS WIX.

#Frustrated

You save, close and go to bed. "I need some more time with this when I'm not so exhausted from running my business," you think to yourself.

 

More time passes... you actually sort of forgot about it until your credit card was dinged by BOTH web builders. Aw dang it! I forgot to pick one! So now you've paid for both web builders and neither one is really complete or professional looking. You have to choose. You can't keep this up indefinitely.

 

You decide GoDaddy was cheaper, so you look for tutorials and run across some videos on GoDaddy's youtube channel.

(LOL accidentally captured her expression like this and thought it was fitting)

You're still frustrated after seeing the video and it sure took a LOT longer than a "few minutes," so you decide to cancel that account and return to Wix. After searching Wix support for answers, you see an option for hiring a Wix professional to help with your site.

 

For the first time in days / weeks / months in this website ordeal, you almost feel relief.

I could be done with this soon!

A couple clicks, a few fields filled out and your website request for help has been sent through the Wix Arena of professionals.

 

Now, you get a bit of a surprise when an influx of emails from professionals come through. HOLEY MOLEY. What an overload!!

 

And the pricing is all over the place. Some charge $399. with the majority at around $2,000 and at least one for $5,000. Why are they charging me this much? Are these legitimate prices? You google for website pricing and a video from GoDaddy pops up.

And some more searching...

Wow...

Never knew websites could cost this much. Those little ads promised cheap, easy solutions. But aren't ads usually like that? They lure you in with promises of free or simple. But in reality, an actual professional website averages $2,000. initial setup with regular hosting and maintenance after that. These prices are acceptable for a large business but what about a small Mom & Pop shop, a home bakery or a contractor who works out of his/her home? Do you need to pay that much? Not if you don't want to.

So what's a SMALL business owner to do? Which website solution should you go with?

Here's a Summary as of early 2020 for do-it-yourself web builders - (Technical skills needed - bare minimum)

  • GoDaddy Web Builder: $120. to $240. a year (without ad-ons)
  • Wix Web Builder: $204. to $300. a year (without ad-ons)

Here's a Summary of web hosts WITHOUT using a web builder as of early 2020 - (Technical skills needed - advanced / professional developer)

  • GoDaddy:  $96. to $240. a year
  • Wix: $190. to $300. a year
  • GreenGeeks (bonus eco friendly servers) $60 to $120 per year

What if you need help? Or you don't have the time or the interest in a DIY website?

Hire TNW Creations to build a 5 page Complete Business Package (mention this post for a special price of only $599. total!) 1 year hosting, Basic SEO and domain connection included. (Technical skills needed - none)


Hire TNW Creations for tutoring sessions to teach you how to use your GoDaddy or Wix website. Our rates are $130. per 45 minute session with a follow-up email containing step-by-step instructions regarding the issues we spoke about during our session.  Contact us about training!

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Web Developer, Author, Publisher & Designer

I've been programming, designing, writing and publishing professionally online since 1995. I've worn many hats throughout my life, but the common core of my career has always been media. Besides the portfolio you see on TNW Creations, my internet presence has been substantial for over 2 decades. In 1995, while still in college, I founded TNW Creations and became part of the grassroots development for teaching the Lakhota language online. By 2004, my bilingual work was listed on many sites, including National Geographic , Encarta and Touchstone Pictures Hidalgo. When I'm not designing and writing, you'll find me managing MagicStoryLand.Com, creating kid-friendly game & video content, posting salty articles about cyber threats and SEO, leading Girl Scouts, moderating UnifyLife.Org and enjoying my  community, church & family.