If you pick the ADI, you'll discover a less than intelligent builder with HUGE blocky spaces and very little control over changes unless you switch to editor mode. Which... you don't have the time nor technical expertise for that.
Now it's 1am. You're tired. You've hit a standstill. You just discovered your new, "website" is kinda ugly. But you don't have any more time to work on it. Save, close it for now. You have to be up in just a few hours.
A few days or weeks (or months) go by, you decide to knuckle down and get this thing done. A few people have asked if you had a website and you had to sheepishly say no. So, you're determined. It's now or never. You're going to do this thing!
You're back into the website you built with Wix and you're trying to re-familiarize yourself with what you'd already completed. You wince a bit, because it really doesn't look like the other websites you've seen.
Let's face it. Even with the ADI, it looks like it should be on a website version of, "failed it."
So you drag and drop and try to improve it. Eventually you think it's, "good enough" and try to publish it to show your friends. That's when you see the pricing.
<sucks in a breath> What happened to free?! When you click the cheapest option, the website tells you it's $13. per month but only if you pay years in advance. Still, you've made it this far... so you input your credit card and hit publish.