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Why are my Google Customer Reviews Missing?

Thousands of businesses are posting on social media in confusion and frustration over recently and suddenly removed Google reviews in 2021.


Some business owners reach out to Google Support Forums in an attempt to recover their once helpful positive feedback, including reviews that were several years old...

"We've had legitimate positive client reviews go missing. We work extremely hard to abide by all of Google's best practices with reviews and don't understand how/why our reviews are getting filtered. This is the second time reviews have gone missing this month. We work extremely hard to make our clients happy and it's a huge professional courtesy when they leave us a positive review. I want to understand why they are being filtered when they clearly don't violate any of the review rules."  - Kaitlyn Smith 4556

If you are missing reviews from your Google My Business Profile, one of these reasons may apply:


Review shows on Search but not Maps, or vice versa
Sometimes, a review takes longer to show on Google Search than on Google Maps, or the other way around. This is exceedingly common after merging Google My Business profiles. If your reviews still don't show after a week, you can contact Google Support.

Reviews after business profile reinstatement
If your reviews went missing after Google reinstated a disabled or suspended profile, contact Google Support to have them investigate for you. You can reach Google Support here.

Other missing reviews

To protect customers, Google removes reviews with inappropriate content, advertising, spam, off-topic reviews, or conflicts of interest. You can learn more about Google's review policies here.



Sometimes, Google's algorithms remove legitimate reviews. After a review is removed, Google says they can’t restore it and further states, "These removal measures help keep reviews relevant, helpful, and trustworthy."


When Google User Kaitlyn posted for help on Google's Support Forum, a Google expert responded to her and claimed to have helped her. We found this interesting since Google states reviews cannot be restored once they are removed.

And most Google Users are feeling frustrated by no support or solutions from Google. Especially those who spend hundreds of dollars a month on Google Ads.


More businesses reporting customer reviews missing:

"Me too. I have 4  5star reviews missing. and those were from 3 yrs ago  and missing since the last 7 months now. these were real customers  not fakes. And google wants me to use ads to get new customers then removes their reviews when they leave one."  - At Your Service Cleaning LLC

"How do I get my reviews that are missing or taken down? One of my reviews posted and then disappeared a day or two later.  I read it, screen shot it, and there was nothing in it that could have been a violation. Other reviews never showed up. What now?"  - Colorado Homes With Elevation

"I am also missing reivews which happen to be positive reviews as well by real clients. Why is this continuing to happen. I used the link to make it easier for people and they take time out of their day to post a geniune review and it goes into a spam account? Someone I need help!"  - User 16035901322347467881

"This issue is rather annoying. I have 53 reviews in total but only 24 have only been published. All my reviews are original and there is nothing in them which would suggest that they are spam or against Googles Guidelines."  - Shane Walsh

"City Quest Contractors 

2004 Lakehurst Rd

Spicewood, TX 78669


City Quest Contractors 

11902 Waldemar Dr 

Houston, TX 77077


My client post review on both of my locations and their reviews disappear. Why?" 
- Steven Bantz

So why is this happening and what can you do about it?



In mid-2021, Google's review algorithm was updated to protect users from fake, spammy or scammy reviews. Unfortunately, the filters are not running at their best. Resulting in thousands of businesses seeing a drop in their review count. Often the change was so surprising and unexpected, that owners couldn't remember or discover which review was missing.


Google's new "filter" was inaccurately flagging legitimate reviews - many that were years old suddenly disappeared with no way for the owner to reach out and ask their previous customer for more feedback.


For a small business like maid service or roofing who often only sees a client once - these hard earned reviews being removed can really hurt a legitimate business. 


But reaching out to Google for support may prove useless due to the crippling lack of customer service when it comes to any Google service. However, that doesn't mean you shouldn't try.

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  1. The best way to protect your feedback from clients is to take a screenshot using your computer's print screen, snipping tool, clip or screen capture tool. If you are on a mobile device or tablet, be sure to use the screen capture tool that is built into your camera. Save reviews to your files should anything happen to your review. And as a good rule of thumb, always respond to your reviews, both the negative and positive and be sure to thank your customer for their time, their loyalty or in the event of a negative review - try to find a solution for both you and your client.
  2. If your customer's review did not violate any guidelines and your profile was not recently moved - you can post about the issue on Google's Customer Forums and add your voice to the thousands of others who are experiencing erroneous removals.
  3. Contact Google Support through email here.

  4. Consider another method (or two) to collect reviews. There are many alternative review collection options available but almost all will have flaws so you might want to just focus on collecting screenshots of reviews and building a review page on your website that showcases your positive feedback.



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TNW Creations is a Web Development & Media Publishing Agency in Austin, Texas. Web Development, cyber security, web design, clean energy web host, Advanced SEO, Digital Marketing and more since 1995.

I've been programming, designing, writing and publishing professionally online since 1995. I've worn many hats throughout my life, but the common core of my career has always been media. Besides the portfolio you see on TNW Creations, my internet presence has been substantial for over 2 decades. In 1995, while still in college, I founded TNW Creations and became part of the grassroots development for teaching the Lakhota language online. By 2004, my bilingual work was listed on many sites, including National Geographic , Encarta and Touchstone Pictures Hidalgo. When I'm not developing and writing, you'll find me managing MagicStoryLand.Com, creating kid-friendly game & video content, investigating and initating hostile website takedowns, posting salty articles about cyber threats, moderating UnifyLife.Org and enjoying my  community, church & family.