TNW Creations, LLC. Multimedia Publishing

Web Design & Development

Austin, Texas

Will more websites give me more leads?

The quick and to-the-point answer is Absolutely NOT if you are making copies of your site.

Having more than one website means you will essentially compete with yourself in search engine results, your potential and current customers will be confused and Google will hide your sites as flagged copies.



Google hates duplicates.


Check out this short video about Barbara. In this video, Barbara, a business owner, has a couple different websites that are pretty much the same. Same content, same services, same physical contact info - the only difference is the domain names.

For Barbara, her websites will be hidden for being duplicates and her goal of having more customers find her will be undermined, as Google hates duplicates.

 

But, let's say you have different sites without duplicate content. Rather your different websites are geared towards covering several categories of your services.

 

For an example, here is a fake scenario in which we will use a random (non-existent) business name,  "MyCity Quality Roofers & Gutters Inc."

 

MyCity QR&G has their main website at www. ourmainsite .com

They also have a dedicated site for their roofing at www. ourroofingservices .com

And let's say they further have a third site for just their gutter services at:

www. ourgutterservices .com

 

If you were to create 3 websites similar to the roofer's scenario, your sites would be allowed and Google would not hide the sites. However, the key is to make sure your content is unique and not replicated. 

 

As long as their content is not duplicate, they are good to go! And this could be a smart move as they are networking with backlinks and targeting potential clients in a very specific way. However...

 

There are downsides to this approach - that would be not receiving the accumulated gross traffic that you would normally have if ALL visitors went to one website.

 

Imagine if you will, 3 eight ounce glasses represent your websites.

You have 8 ounces of water. This water represents your web traffic, people who are looking for your services.

Now equally pour that water into those 3 glasses.


You'll barely have any water in each glass. Google sees those glasses aka websites and says, "meh, not that great." And passes on the ranking, showing other websites will full traffic.


Take away two glasses and pour that water into one glass. Now your glass is FULL and it looks good. Google sees your glass aka website and says, "Sweet! This is a popular website, look at all that water aka traffic, let's show it to everyone because it's obviously awesome."


This is what happens when you dilute your traffic over several websites, even IF your content is unique... you could risk losing rather than gaining.


More traffic to a website gives Google and other search engines a message that your site is popular and thus deserving of a higher ranking. So we suggest you make this decision carefully. Ideally, one highly performing website is best.


Now, let's talk about what constitutes a website for a second...

Is your facebook page a website? No.

Is your Business hub on Pinterest a website? No.

Is your Google My Business landing page a website? Sort of.


Most of these are account pages that link back to your site. The only tricky page among those is the Google My Business landing page, because it is a domain that you own. Just make sure your content is as unique as possible and clearly tell potential clients where your official website is. You can also go into your domain DNS settings and redirect your GMB landing page traffic to your main website.


Have a question? Contact us.

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TNW Creations is a Web Development & Media Publishing Agency in Austin, Texas. Web Development, cyber security, web design, clean energy web host, Advanced SEO, Digital Marketing and more since 1995.

I've been programming, designing, writing and publishing professionally online since 1995. I've worn many hats throughout my life, but the common core of my career has always been media. Besides the portfolio you see on TNW Creations, my internet presence has been substantial for over 2 decades. In 1995, while still in college, I founded TNW Creations and became part of the grassroots development for teaching the Lakhota language online. By 2004, my bilingual work was listed on many sites, including National Geographic , Encarta and Touchstone Pictures Hidalgo. When I'm not designing, developing and writing, you'll find me managing MagicStoryLand.Com, creating kid-friendly game & video content, posting salty articles about cyber threats, leading Girl Scouts, moderating UnifyLife.Org and enjoying my  community, church & family.