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Choose an Optimized Domain

Your URL or domain name is one of the first things that both search engines and visitors see on your website. Ideally, you want to choose a URL that includes your business name.


Ideally, your domain name should be your business name. Try to avoid kitschy spellings, adding extra vowels or difficult pronunciations. Something like, "" will be really hard for your customers to remember. Ever see the movie, "That Thing You Do!" based on the musical group, the Wonders? Originally, their name was the One-ders. They thought it was cute but people kept pronouncing it, "OH-NEE-DERS."  Not as cute, right? 


So really put a lot of time and thought into your business name, consider rebranding if the name isn't working out. Ask for truthful opinions from people you know won't try to spare your feelings. Business is not a cuddly blanket of compliments. 

Choose an Optimized Domain for Better Search Engine Visibility

An alternative to matching your business name, would be to a primary keyword relevant to what you do. As an example, if you own Freya's Home Decor Store, a perfect URL would be That way your URL includes your brand name and a primary keyword: “perfect home.” 

Not sure what domain name would work best for you? Contact me! Domain fees are $10. handling fee and whatever the cost of a one year registration. Pricing depends on the popularity, availability and ending of the domain you choose. We can also give several suggestions and options. 

TNW Creations is a Web Development & Media Publishing Agency in Austin, Texas. Web Development, cyber security, web design, clean energy web host, Advanced SEO, Digital Marketing and more since 1995.

I've been programming, designing, writing and publishing professionally online since 1995. I've worn many hats throughout my life, but the common core of my career has always been media. Besides the portfolio you see on TNW Creations, my internet presence has been substantial for over 2 decades. In 1995, while still in college, I founded TNW Creations and became part of the grassroots development for teaching the Lakhota language online. By 2004, my bilingual work was listed on many sites, including National Geographic , Encarta and Touchstone Pictures Hidalgo. When I'm not developing and writing, you'll find me managing MagicStoryLand.Com, creating kid-friendly game & video content, investigating and initating hostile website takedowns, posting salty articles about cyber threats, moderating UnifyLife.Org and enjoying my  community, church & family.