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Best Hotel Website Practices for 2020

We work with many web platforms including Wix Hotels and GoDaddy eCommerce. However, our favorite for hotels is MotoCMS Software. With this platform we are able to create seamless intuitive and beautiful hotel websites. Here is MotoCMS' Ultimate Guide to Creating the Best Hotel Website - 


  • Attract – capture relevant traffic by developing a user- and SEO-friendly hotel website.
  • Motivate – stimulate visitors to go deeper into the website by showing the hotel in the most favorable light.
  • Convert – make the motivated visitors become clients and turn the engaged traffic into direct hotel revenues. 

Best Hotel Website Tips for 2020 (Part 1)

The hotel industry is a specific niche that requires an individual complex approach to the hotel website development. Your task is to find and tune up the proper balance between visual perception, traffic generation effectiveness and wise conversion techniques for your hotel website. 

Hotel Websites Should Be Visually Appealing

Appearances have an enormous influence on many visitors. Specifically, 60% of people are visual learners. Visual appeal is often the determining factor as to whether or not a visitor will remain on the website long enough to actually see the services your hotel provides. In the hotel industry, laconic but eye-catching design works the best. 

Colors should be welcoming

For a hotel website, plain colors would be the best choice. The color-rich spectrum is not appropriate here.  You can choose one dominant color and use its variations for highlights. Generally, the auditory in the hotel industry differs, so the design for each target group will have some peculiarities that we need to take into account. If we are thinking out a website for a hostel or a mini hotel, we may use bright colors and implement some bolder ideas here. As to big hotels, here the design comes closer to classics: more stylish photos, calm colors and classical design combinations are appropriate here. Also, please be aware that people from various countries are going to visit your website, and color perception may differ. To come up trumps, you can safely use calm tones and experiment with open or white spaces to create an uncluttered combination of images and text.


The photos of stunning hotel rooms and conference halls, wedding facilities and the environment under different angles will paint a beautiful picture of the hotel place for your visitors and give them a better idea of what to expect from the hotel. Augment your website with large, high-resolution photos of the rooms and environment to give your visitors all they need in the most convenient form.


Have you ever visited a website trying to do something that you were supposed to be able to do but couldn’t? That was not a good website then. If your visitors don’t find what they need on your website, pretty design with its nice color schemes and pretty buttons will not make any sense. People will not stay on a website that is hard to use. So, what does define a good hotel website?


A hotel website should give answers to all questions the visitors might have, from the hotel location with clear descriptions on how to get there, the size of rooms, etc. to, for example, ski conditions (if your hotel is in the mountains). The visitors have a really wide set of questions depending on their own conditions. Some of them are going to travel as parents and want to know what your biggest room is, if you have door-to-door, etc. As to, let’s say, business travelers, most likely they’ll be interested in enough quantity of plugs to their stuff, the convenience of a desk in the suite, Wi-Fi opportunities, and so on. Modern website design requires being more dynamic and needs us to route through instead of all these crazy navigation trees that have 1000s possible ways to go somewhere and frustrate visitors so much. Some hotel website designers think for some reason if they offer us 500 different things to click on, we might click one.  Professional hotel web design now goes in a new direction by becoming more user-friendly and effective. Build your website navigation in such a way you would stay with the guest before, during and after their stay. Thus, visitors will receive what they really want. Make the navigation as much possible clear and convenient, and the prospective customer will not leave your website without making a reservation. 

Online booking system

Having an effective website where visitors have everything they need to book a hotel room online is the key factor of a successful hotel website that converts.  Online bookings have become increasingly popular. If you cannot take online bookings, you are missing out on a significant slice of the business.

The current economic state appears for online bookings to become the go-to solution – both for travelers who go to the web in search of savings and for suppliers seeking more sales. But savings are not the only reason customers are turning online to book. It also eliminates the hassle for you and your customers because…

  • It is self-service. Your service works 24/7, and that means visitors can browse, book and pay at the time which is the best convenient for them
  • Your expenses decrease since manual handling of bookings are minimized
  • There is the advantage of automating calculation – when a robot calculates instead of you, there is less room for error
  • Faster booking confirmation. Money goes straight to your account – you get paid on time, and the customer receives a confirmation e-mail with all the details of his booking.

This all leads to the fact that tour operators must adjust online booking capabilities for their websites in order not to lose out on bookings. When enabling an online booking system, the key question for a tour operator is to launch the system that would truly work for his business. There are some points applicable to the tour sector: Price – present your pricing in the simplest, obvious and eye-catching way; Functionality – your website navigation should save the visitors’ time (for example, saved searches); Description of services – use clear, easy-to-read information on your products; Extra charges – be very specific and clear with them; Website bugs – they are able to completely damage your business reputation. The Hudson New York hotel ’s website online booking system is performed in the easiest and most user-friendly way. You just select the dates of arrival and departure and get the list of all the rooms available with photos and pricing in one click. Then you will be offered to fill in the “contact details” form. Everything is simple and obvious. 

Information architecture and maps

Prominent interactive maps will definitely deliver a better user experience to your visitors. Take advantage of the maps and use them as a focal point for the first time visitors in order to make their stay on your website useful and productive. When a potential customer visits your website, he expects to see the hotel from different angles: the detailed photos of rooms, locations, etc. Pinpoint local sights, shops, restaurants and other places to see and visit. Include driving and walking direction between the hotel and all the locations listed to give your guests even more comfort. 

Ready to begin?

A hotel website with online booking and one year of hosting is $1,200. Includes Advanced SEO, mobile layout, and features up to 5 different types of rooms, common areas, facilities and services! 

Our clients are often delighted to discover the fee can be paid out over time using PayPal's deferred credit. That's an incredible deal that cannot be beat and right now is the perfect time to renovate your website!

Contact us for more information! 

Like something you see? These are designs we have ready for YOUR hospitality website!  

TNW Creations is a Web Development & Media Publishing Agency in Austin, Texas. Web Development, cyber security, web design, clean energy web host, Advanced SEO, Digital Marketing and more since 1995.

I've been programming, designing, writing and publishing professionally online since 1995. I've worn many hats throughout my life, but the common core of my career has always been media. Besides the portfolio you see on TNW Creations, my internet presence has been substantial for over 2 decades. In 1995, while still in college, I founded TNW Creations and became part of the grassroots development for teaching the Lakhota language online. By 2004, my bilingual work was listed on many sites, including National Geographic , Encarta and Touchstone Pictures Hidalgo. When I'm not developing and writing, you'll find me managing MagicStoryLand.Com, creating kid-friendly game & video content, investigating and initating hostile website takedowns, posting salty articles about cyber threats, moderating UnifyLife.Org and enjoying my  community, church & family.