TNW Creations, LLC. Multimedia Publishing

Web Design & Development

Austin, Texas

Best Hotel Website Tips for 2020 - (Part 2)

We work with many website platforms like Wix Hotels and GoDaddy ecommerce but our favorite for hotel website solutions is MotoCMS Software. With this platform we are able to create incredible, intuitive and interactive websites that run smoothly without issues for guests. Here are more tips from MotoCMS' to Create the Best Hotel Website - 


Hotel web form design really matters. Giving up a form unaccomplished is one of the major concerns for many hoteliers. There are some easy techniques that can help you to take your web form from ineffective to brilliant. 


  • Do not force your visitors to register.  Alternatively, you can offer guest registration to proceed with visitors’ bookings. After they finished filling in the form, you can offer optional registration by explaining the benefits. 
  • Do not ask for unnecessary information. Each extra question you ask can make guests rethink their intentions. 
  • Usability comes first. Better usability leads to more conversions. Make the form as simple and user-friendly as possible by removing all unnecessary fields and making it easy for guests to fill it out. 
  • Take care of the form’s security. If you are going to request personal information from your guests, get a security certificate for your website to make it more safe and trustworthy for visitors. 


Perhaps, some of you know the story about `$300 Million Dollar Button`, when hoteliers changed mandatory registration on their website to option registration and got sales 45% up. So, by changing a single button in your registration form, you sometimes can achieve unbelievable results.

Best Hotel Website Tips for 2020 (Part 2)

Multilingual Accessibility

Since hotels are intended to target the international market, your website content should be adapted to more than one language. The information displayed in different languages is often the same but can be tailored for different audiences. If the information provided in several languages without the necessity of leaving the website, that will greatly increase the chances that the customer will reserve with the hotel. 

 

  • For multilingual optimization of your website, there are some important things to think about: Multilingual website translations. You will need to translate your website content into several languages. It is important for native speakers to translate the texts, as only native speakers can tap into their locality to use culture-specific cues to drive action.

 

  • Multilingual SEO and PPC. You might need to take care of PPC ads and, of course, keywords for country-specific campaigns (again, a native speaker’s help will be priceless here). Also, it is important to optimize paid international search programs, which not always play by the same rules as Google or Bing. 
  • Foreign market search engine strategy. You will have to take care of optimizing for nation-specific engines, e.g. Yandex for Russian speaking countries, Baidu for China, etc. Each of the search engines differs in ranking algorithms. 
  • Understand local buying culture and mentality. User behaviors differ in various countries. Each country market has its own peculiarities, like cash (in Russia) or 1-800 call centers (in Israel). Understanding how customers are used to completing bookings can save a lot of frustration and missed opportunities. 

The Andronis Luxury Suites design allows visitors to choose languages without having to exit the website. We can set preferences for each country right from the homepage. 

Mobile Compatibility and Loading Speed

More than ever, travelers are using their mobile devices to plan trips and book hotels on the go. According to Google reports, as early as 2013, more people will be booking from mobile devices rather than from PCs. Taking into account that about half of all travelers now start planning their trips with the help of a mobile device (and it will only become more so), hoteliers should take care of a mobile version for their websites. 


So, which points should we concentrate on creating a mobile-friendly hotel website?


  • Simple website architecture. The usability requirements for mobile devices are different than for PCs or laptops. When a mobile user visits a hotel website, he expects to get an easy-to-read content, intuitive links, and simple booking process.
  • Page speed. Fast loading is essential for a mobile website because mobile users usually search for info in a hurry. Ideally, the website pages should be smaller than 20KB.
  • Easy booking. With a good booking engine integrated into your hotel website, your guests will be able to easily book a room. To increase conversion rates, you can add multiple ways of booking, such as “click-to-call” and “request a room” options.
  • Clean design. Get rid of clutter in your mobile website version by minimizing the use of images and videos and using white space wisely. 

Social Networks

Social media is a potent tool to provide a unique value proposition to the customers. A well-built hotel social media brand and strategy could provide clarity to the unique aspects of the hotel products and a special approach to reach key customers. Also, social media has not only become a critical tool to interact with customers but is also a key element that has an impact on organic search results. 

 

To create social media “chatter” around the hotel, target audience and stimulate hotel website visits and bookings that would be good to identify a number of Social Media channels and initiatives that generate buzz around the hotel for each particular destination. With an effective Social Media plan, a hotel brand can increase the ROI in their organic and paid search strategies. 

 

Here is an approximate brief to-do list for your Social Media strategy: 

 

  • Facebook: Facebook Fan Pages, custom tabs, sweepstakes, interactive Facebook apps, etc.
  • Twitter: optimization, customizing a background, content posting, taking care of the follower list growth;
  • Flickr: setting-up, ongoing management, content posting;
  • YouTube: video producing, hotel  profile optimization, further video uploading;
  • Pinterest: share pictures of your rooms and facilities.
  • Foursquare: check-in specials set-up;
  • Monitoring customer reviews on the web;
  • Banner ads, sponsorship, web 2.0 search;
  • Conversion from social media initiatives tracking and reporting. 

SEO Optimization

Search engines bring the most targeted traffic to your hotel website that converts like fury. With proper on-page and off-page optimization, you will be able to conquer the most relevant audience. The statistics show that the top result on a search page gets clicked 42% of the time (compared to 3% for result #10); the top three results get clicked 79% of the total clicks;

the top 5 get 88% of clicks.


The curious thing about search engine optimization is that it actually requires starting with the structure of the website itself. If a hotel website is designed improperly, applying SEO to such a website is like trying to get a car started with no fuel.


To name just a few key components of a well-designed website which is ranked well by search engines; thoroughly researched and well-thought-out meta tags, a simple website navigation theme, a good booking engine, well-written sales text, a good link strategy, use of low-density photography, and knowledge of how consumers choose hotels. It’s amazing how many websites violate one or more of these essentials. However, all these factors can influence search engine rankings. 

Step by Step SEO Guide for Hotel Owners

So, how will you be optimizing your well-designed hotel website for search engines?


  • Determine with keywords. Which words would people use when searching your hotel on the web? Think about the keywords that apply the best for your hotel. There are a number of methods to find the most appropriate keywords to target: clients’ suggestions, brainstorming, web analytic tools, social media accounts, competitor analysis, your own experience with similar industry websites.
  • Optimize each page with one-two keywords. Each page of your website should be structured around a different set of related terms (ideally, each landing page on your website should be optimized for a different hotel-related keyword). On-page optimize your hotel website. As per best SEO practice, keywords should be naturally spread within the page code (that includes the title tags, description tags, and meta keywords, the URL, ALT tags, headings, body content, etc.).
  • Create quality content focused on the customers’ needs. Your website should evoke an emotional response, answer the customers’ needs, provide a solution and finally encourage them to make a reservation. In other words, think about customers more than search engines.
  • Build links. It’s time-intensive. Sometimes confusing… but unavoidable. Because all in all, it’s the trump card for higher rankings. The Google algorithm has become much more elegant and advanced, placing more emphasis on trusted links. By “trusted” means verified by elements like user data, domain age, and other relatively hard-to-spoof factors.


For a hotel website, quality and relevant links will be served up first on search engines. Some link building strategies include submitting your hotel website to quality local and hotel-related directories, running a company blog, writing guest posts for the hotel industry websites, commenting on hotel industry forums, article marketing, communicating with the community, industry organizations and local hotel associations (and asking them to link to your website), and so on.

Ready to begin?

A hotel website with online booking and one year of hosting is $1,200. Includes Advanced SEO, mobile layout, and features up to 5 different types of rooms, common areas, facilities and services! 

 

Our clients are often delighted to discover the fee can be paid out over time using PayPal's deferred credit. That's an incredible deal that cannot be beat and right now is the perfect time to renovate your website!

 

Contact us for more information! 

Like something you see? These are designs we have ready for YOUR hospitality website!  

Web Developer, Author, Publisher & Designer

I've been designing, programming, writing and publishing online since 1995. I've worn many hats throughout my life, but the common core of my career has always been media. Besides the portfolio you see on TNW Creations, my internet presence has been substantial for over 2 decades. In 1995, while still in college, I founded TNW Creations and became part of the grassroots development for teaching the Lakhota language online. By 2004, my bilingual work was listed on many sites, including National Geographic , Encarta and Touchstone Pictures Hidalgo. When I'm not designing and writing, you'll find me managing MagicStoryLand.Com, creating kid-friendly game & video content, posting salty articles about cyber threats and SEO, leading Girl Scouts, moderating UnifyLife.Org and enjoying my  community, church & family.