Search engines bring the most targeted traffic to your hotel website that converts like fury. With proper on-page and off-page optimization, you will be able to conquer the most relevant audience. The statistics show that the top result on a search page gets clicked 42% of the time (compared to 3% for result #10); the top three results get clicked 79% of the total clicks;
the top 5 get 88% of clicks.
The curious thing about search engine optimization is that it actually requires starting with the structure of the website itself. If a hotel website is designed improperly, applying SEO to such a website is like trying to get a car started with no fuel.
To name just a few key components of a well-designed website which is ranked well by search engines; thoroughly researched and well-thought-out meta tags, a simple website navigation theme, a good booking engine, well-written sales text, a good link strategy, use of low-density photography, and knowledge of how consumers choose hotels. It’s amazing how many websites violate one or more of these essentials. However, all these factors can influence search engine rankings.