1. Never pay for back links
Buying and selling links is just poor form. And it will backfire. As desperate as you may feel, never buy or sell links to raise your ranking. Because your website visibility will suffer and that's the opposite of what you want.
2. Too many links, Karen
You are excited, you have written a guest post for a baker's blog and you threw your links in that article like sprinkles on a cupcake. Only now Google sees that link as spam and won't be showing it in results. OOPS!
3. "Wrong Crowd" Links
Sharing or promoting links in your articles that are not credible will bring down your reputation too. Remember how your Grandma always said, "you are who you hang out with?" No? Just mine then? Well, she was amazing so heed her advice. Never share links of websites, blogs, videos or social media that you aren't sure whether they share your standards or are credible.
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